Curated playbooks & perspectives
The Strategy, Perspectives & Math for Cyber Marketing Leaders
Curated essays, unfiltered board-level podcast conversations, and mathematical rules for CMOs and heads of marketing in cybersecurity and infrastructure.
02 Curated Reading
All essays →01 · Leadership & sounding boardsI Thought Coaching Was a ThreatWhy the best marketing leaders get a sounding board before they need one.Read the essay 5-min read02 · Northstars & clean definitionsDecrypting Marketing MeasurementAgree on your northstars, document definitions and give every program an objective.Read the essay 5-min read03 · Pipeline diagnosisWhy “More at the Top of the Funnel” Is the Wrong ConversationWhere pipeline really leaks, and why adding volume at the top rarely fixes it.Read the essay 3-min read04 · Sales & marketing alignmentNo Alignment, No ResultsWhat it takes to get sales and marketing working from the same plan.Read the essay 7-min read
03 Curated Listening · CyberCMO Confidential
All episodes →Board ReadinessGary SurvisOperating Partner, Insight PartnersBoard Meetings, CMO Tenure, and Why Staying in Your Lane Gets You FiredListen CEO PerspectiveDavid PolitisMulti-time Founder & CEO, CEO CoachWhat CEOs Actually Think When They Think About MarketingListen Executive PresenceRob SobersCMO, VaronisExecutive Communication: Lead With the Answer and Know When to Stop TalkingListen CMO LongevityThomas LeDucCMO, SemperisCMO Longevity: Evolving From Scrappy to Strategic Over Six YearsListen
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